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Research papers

Uses of the camera in market research

This paper illustrates problems which can face the traditional questionnaire approach to data collection, particularly where informants either do not know the answers or can unintentionally mislead, and where the interviewer, however well briefed,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Frank Macey
November 1, 1977
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Citation

Macey, F. (1977a, November 01). Uses of the camera in market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uses-of-the-camera-in-market-research


Research papers

Poundsaver

The paper describes the central role which research has played in the development and evaluation of a possible new product structure for British Airways services between the UK and Europe. The airline was carrying out a major review of its marketing...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Paul Handley, Frank Macey
June 15, 1977
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Citation

Handley and Macey (1977a, June 15). Poundsaver. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/poundsaver


Research papers

Housing standards

The paper is concerned with the development and modification of techniques to assist in the redefinition of housing standards in England and Wales. The paper primarily reports on original research which has been conducted to assist in this...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Frank Macey
June 15, 1976
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Citation

Macey, F. (1976a, June 15). Housing standards. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/housing-standards